Practical Assembly

Technology in service of human time.

We are exploring the frontier of technology as emerging capabilities become both practical and fraught with the downsides of excess. We believe AI is neither good nor bad, but should be in service of humans, not in opposition to their interests. Particularly as it becomes easy to produce a lot, we want to return human attention and free up time for what really matters: human connection, intuition, and creativity.

What we believe

Questions we ask